2020
I joined the Poalim Studio team shortly before the covid pandemic took over. Those days were the early stages of the app now known as 'Wonder' (FKA. 'Wish').
I joined the Poalim Studio team shortly before the covid pandemic took over. Those days were the early stages of the app now known as 'Wonder' (FKA. 'Wish').
Benefit clubs exploded in finance. Every credit card company jumped in, and banks chased close behind. As part of a fintech team at a major bank, it was thrilling! We designed a killer benefit club app, focusing on a seamless experience and awesome rewards. It was a fierce competition, watching consumers react to the increasingly attractive offers.
With Wonder, Poalim’s credit card users enjoy access to spending bonuses, offers & shopping ‘miles’. The app displays offers & attractive experiences in dining, travel and entertainment.
My contribution to Wonder's user experience was by creating a compelling look & feel for the app., refining user flows and building screens with our design team.