Clal Insurance is a leading Israeli financial firm offering life, health, and property insurance. With a substantial market share, it is known for personalized service and a strong focus on digital innovation.
I designed an online home insurance application, optimized for both desktop and mobile. To counter the intimidating nature of insurance, I created an appealing flow with playful interactions to enhance user attraction and boost conversion rates.
I had just 3 weeks to design the complete flow. This included crafting the illustrations and interaction design, ensuring a cohesive and delightful experience across both platforms.
